Graeme works with water companies to understand the decisions they are trying to make, and where Decisio fits.
Graeme joined Business Modelling Applications in May 2026. He has spent his career in the utilities industry, managing complex sales with long cycles - the kind where the technical case and the commercial one have to be made together, to several different audiences, over months rather than weeks.
He came from Copperleaf, and before that spent nearly three years at Royal HaskoningDHV as Senior Account Manager for Aquasuite in the UK. Earlier he spent twelve years at Itron, latterly running UK and Ireland accounts for Temetra and, before that, leading pre-sales and technical tender responses across Northern Europe.
Graeme holds an MSc in Information Systems Management from the University of Liverpool and a degree in Information Systems from Lancaster University.
Areas of focus
- Utility account management - long-term relationships across UK water companies
- Complex sales cycles - technical and commercial cases made together
- Technical pre-sales - proofs of concept and tender responses
- Information systems - a technical and project management background behind the commercial work